Social Soup launches gamified influencer app with CUB signed on as exclusive partner

Social Soup has launched an influencer app with Carlton United Breweries signing on as an exclusive partner. The influencer marketing agency says it will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose-built app will provide Social Soup’s influencer community [...]

By | October 11th, 2016|Press|0 Comments

Mumbrella to present a Snapchat for Marketers Masterclass

The value of Snapchat for brands will be dissected at the Mumbrella Snapchat Masterclass which will aim to get marketers up to speed on the latest social platform. Presented by Sharyn Smith, CEO at Social Soup, the masterclass will help marketers understand the emerging platform and the important role Snapchat can have in the marketing mix.

By | August 19th, 2016|Press|0 Comments

Social Soup partners with Quantium to provide in-store sales measurement of influencer campaigns

Influencer marketing agency Social Soup has partnered with data analytics company, Quantium, to offer in-store sales measurement of its campaigns. The partnership will see Quantium use its own data to anonymously match aggregated sales data with the behaviour of Social Soup’s influencers to monitor the impact of those social influencers over a set period of time. It means Social [...]

By | August 18th, 2016|Press|0 Comments

Soup launches in the UK and rebrands as Social Soup

Word-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well. “We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella. [...]

By | March 27th, 2013|Press|0 Comments