Nestle’s Gold Organic coffee has been promoted in a new influencer driven campaign showing Instagram posts and live reviews from influencers on out-of-home screens. Influencer agency, Social Soup, partnered with Nestle and media agency MEC to create content from 50 influencers throughout the month of August.
Social Soup has launched an influencer app with Carlton United Breweries signing on as an exclusive partner. The influencer marketing agency says it will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose-built app will provide Social Soup’s influencer community [...]
The value of Snapchat for brands will be dissected at the Mumbrella Snapchat Masterclass which will aim to get marketers up to speed on the latest social platform. Presented by Sharyn Smith, CEO at Social Soup, the masterclass will help marketers understand the emerging platform and the important role Snapchat can have in the marketing mix.
Influencer marketing agency Social Soup has partnered with data analytics company, Quantium, to offer in-store sales measurement of its campaigns. The partnership will see Quantium use its own data to anonymously match aggregated sales data with the behaviour of Social Soup’s influencers to monitor the impact of those social influencers over a set period of time. It means Social [...]
YouTube personalities have been tapped up for a mobile game to promote the launch of limited edition Shapes Extreme, both of which complement a new ad for the products. The TV ad, created by DDB, features a man using an air blower to shoot the product towards willing participants.
Word-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well. “We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella. [...]
Word of mouth agency Soup has opened an Auckland office with the appointment of two new launch campaigns, Nestle’s cat food line Purina Fancy Feast Broths and L’Oréal’s Paris Elvive Extraordinary Oil.