Nestlé launches new out-of-home campaign for Nescafé Gold Organic via Social Soup and MEC

Australian influencer marketing agency, Social Soup, has partnered with Nestlé and its media agency, MEC, for the launch of the Nescafé Gold Organic OOH campaign. The creative will showcase authentic, quality content created by Social Soup's highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the [...]

By | August 10th, 2017|Press|0 Comments

Social Soup launches Australian first influencer app with CUB signing on as exclusive partner

Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. Australian influencer marketing agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose built app, which was a year in [...]

By | October 11th, 2016|Press|0 Comments

Brands welcome on Snapchat but are warned to behave, exclusive Social Soup research finds

Snapchat users want brands to be active on the booming social platform, but only if they play by their rules, leading influencer marketing agency Social Soup has found. In one of the most comprehensive surveys of Snapchat in Australia, Social Soup surveyed 1,221 users from its panel of more than 165,000 influencers. It found that [...]

By | July 6th, 2016|Press|0 Comments