Nestlé Partners With Social Soup & MEC For NESCAFÉ Gold Organic Launch

Aussie influencer marketing agency Social Soup has teamed up with Nestlé and its media agency, MEC, for the launch of NESCAFÉ’s Gold Organic out-of-home (OOH) campaign. The creative will showcase authentic content created by Social Soup’s micro-influencer community, recognising the role and influence of influencer-generated content (IGC) alongside branded content within the marketing mix.

By | August 11th, 2017|Press|0 Comments

Social Soup Launches Influencer App With CUB As First Partner

Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. The agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and data analytics. The purpose built app, which was a year in development, will allow [...]

By | October 11th, 2016|Press|0 Comments

Social Soup Launches Fisher & Paykel ‘Home Cook’ Influencer Campaign

Influencer marketing agency, Social Soup, has launched a campaign for Fisher & Paykel to promote the appliance maker’s focus on innovation and how their products relate to different cooking styles. The three-month campaign is already on track to deliver a reach of over 1.2 million and in excess of 300 pieces of content. The #FindYourCookingStyle campaign [...]

By | September 5th, 2016|Press|0 Comments

Social Soup Partners With Data Analytics Company Quantium

Social Soup will be the first influencer marketing agency in Australia to offer in store sales measurement of its campaigns after signing a strategic partnership with data analytics company Quantium. With spending on influencer marketing continuing to rise, the effective measurement and visibility of campaigns is becoming increasingly important to marketers wanting to ensure return [...]

By | August 18th, 2016|Press|0 Comments

Social Media Influencers Don’t Want One-Night Stands With Brands: Social Soup Research

Brands need to create more meaningful relationships with social influences rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, this was the big takeaway from research released by according to research by Social Soup. The Social Soup community is all about getting involved in brand new stuff; [...]

By | April 6th, 2016|Press|0 Comments

Social Soup and Pollinate launch The Influence Group

Word-of-mouth marketing agency Social Soup and innovative research house Pollinate have announced a further alignment under a new umbrella brand, The Influence Group (TIG). Although both companies will retain their existing brands, the TIG will provide an integrated consultancy focused on increasing knowledge and the application of influence. The group is co-chaired by Pollinate founder [...]

By | September 5th, 2013|Press|0 Comments

Social Soup recruits blood donors

A word-of-mouth campaign created by Social Soup for the Australian Red Cross’ blood service has succeeded in boosting donations. The campaign targeted 30 to 54-year-olds who had either never donated blood, or had not donated for the past five years. Social Soup engaged 750 people, offering them information packages and encouraging them and their friends [...]

By | May 14th, 2013|Press|0 Comments

Absolut’ success for Soup’s vodka campaign

Word-of-mouth marketing (WOM) agency Social Soup has picked up an award thanks to its successful launch of ABSOLUT’s new super-premium vodka, ELYX. The agency picked up the award in the “leveraging influencer” category at global wine and spirits importer Pernod Ricard’s competition for marketing best practices across the Asia-Pacific region. Social Soup carried out an influence [...]

By | April 11th, 2013|Press|0 Comments