Social Soup partners with Quantium to measure influencer impact

Social Soup has become the first influencer marketing agency in Australia to offer an in-store sales attribution metric of its campaigns through a partnership with data analytics company Quantium. The deal aims to provide greater clarity on how social influencers can impact sales. Quantium will anonymously match aggregated sales data to the behaviour of Social [...]

By | August 18th, 2016|Press|0 Comments

Industry Profile: Social Soup CEO, Sharyn Smith

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. Today we head to Sydney to talk to Social Soup CEO and founder, Sharyn Smith. [...]

By | May 20th, 2016|Press|0 Comments

Influencers want ongoing brand relationships, not a one-night stand

Brands need to create more meaningful relationships with social influencers rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, according to research by Social Soup. Speaking at the Social Soup Booster Breakfast, CEO Sharyn Smith says research shows influencers are looking for “meaningful relationships [...]

By | April 6th, 2016|Press|0 Comments

The new Instagram: bad for brands, good for content

The recent Instagram algorithm change will push users to create better content which stands to impact positively on influencers, however brands may struggle to adapt as they have been more likely to see the social media app as an advertising platform rather than as a creative space, according to social marketing experts. While many people [...]

By | April 4th, 2016|Press|0 Comments

Influencer agencies strategise Snapchat

With people swearing off Instagram in light of its algorithm changes, Snapchat may have just been pushed to the forefront of many advertiser's minds. Influencer agencies have been drinking the Instagram Kool-Aid ever since they realised the potential of people with huge followers to promote brands natively. While they say they won’t move away from [...]

By | April 1st, 2016|Press|0 Comments