The use of Snapchat has been ramping up globally with brands from McDonald's to L'Oréal using the photo-sharing platform and now universities are getting on board. When you have a bunch of millennials coming in droves to check out your university, there’s only one way to truly capture their attention – a geofilter based Snapchat [...]
The Kardashian family is known for over-sharing, but recently it hasn't been their lack of clothing causing a stir, rather their lack of disclosure on social media. The Kardashian-Jenner clan came under fire after for not marking that more than 100 Instagram posts that were paid product placements.
The campaign, by Social Soup and Slingshot, aims to promote the appliance maker’s focus on innovation and the different cooking styles its products can create. The three month operation is forecast to reach more than 1.2 million people through content across Instagram, Facebook and Snapchat.
In a world where people are challenging the information portrayed by traditional media, more and more brands are turning to influencers - as a result of growing levels of consumer trust is being built in this area. According to an independent study conducted by The Remarkables Group (TRG), which zones in on what is actually [...]
Social Soup has become the first influencer marketing agency in Australia to offer an in-store sales attribution metric of its campaigns through a partnership with data analytics company Quantium. The deal aims to provide greater clarity on how social influencers can impact sales. Quantium will anonymously match aggregated sales data to the behaviour of Social [...]
Snapchat users want brands to be active on the booming social platform, but only if they play by its rules, influencer marketing agency Social Soup has found. In a report on Snapchat in Australia, Social Soup surveyed 1,221 users from its panel of more than 165,000 influencers. It found 66% of influencers wanted brands to [...]
Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. Today we head to Sydney to talk to Social Soup CEO and founder, Sharyn Smith. [...]
Brands need to create more meaningful relationships with social influencers rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, according to research by Social Soup. Speaking at the Social Soup Booster Breakfast, CEO Sharyn Smith says research shows influencers are looking for “meaningful relationships [...]
The recent Instagram algorithm change will push users to create better content which stands to impact positively on influencers, however brands may struggle to adapt as they have been more likely to see the social media app as an advertising platform rather than as a creative space, according to social marketing experts. While many people [...]
With people swearing off Instagram in light of its algorithm changes, Snapchat may have just been pushed to the forefront of many advertiser's minds. Influencer agencies have been drinking the Instagram Kool-Aid ever since they realised the potential of people with huge followers to promote brands natively. While they say they won’t move away from [...]