“88 percent of consumers trust online reviews as much as a personal recommendation.”

— Forbes

Social Sampling is next generation sampling. By putting product in the hands of the right people on a large-scale, we create a fast but effective touch-point of brand engagement and social proof.

We design authentic, brand-led trial experiences with a large group of influential individuals who have an interest in your products to ensure there is no wastage. These campaigns are focused on product experience, live feedback, reviews and a drive to purchase.

Brand-In-Hand Campaigns

With a spotlight on short term, widespread product trial, we put products into the hands of the right target audience; leveraging our community and our in-depth knowledge of their demographics, social behavior and passion areas. Engagement is further increased as individuals are driven to share the products they’re testing with their peers and like-minded social circles.

Office Social Sampling

Word-of-mouth recommendations and peer-to-peer influence can be strongest in an office environment. That’s why we create campaigns that can live in the office space; by creating brand connections within an office environment, we can create high volume sampling opportunities led by influencers.

Ratings and Reviews

Engaged influencers not only trial a product – they share their honest feedback and generate product reviews. Social Sampling campaigns have the ability to establish a measurable and genuine digital footprint for the brands at the heart of our campaigns.

Use it to:

  • Reach a large number of targeted influencers quickly
  • Generate widespread trial for product or campaign launch
  • Create online reviews and user generated content
  • Drive in store to purchase
  • Support a multifaceted campaign with a ‘brand in hand’ experience

Case Study – Shapes Light & Crispy