Social Soup teams up with Amazon for AI-led influencer marketing

Social Soup is integrating artificial intelligence into its influencer marketing platform leveraging Amazon’s learning-based image tool, Rekognition. The tool is said to be a "game changer" for content analysis, making it easy to add image analysis to applications, also delivering analysis and accuracy previously considered impossible.

By | April 5th, 2017|Uncategorized|0 Comments

Social Soup launches gamified influencer app with CUB signed on as exclusive partner

Social Soup has launched an influencer app with Carlton United Breweries signing on as an exclusive partner. The influencer marketing agency says it will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose-built app will provide Social Soup’s influencer community [...]

By | October 11th, 2016|Uncategorized|0 Comments

Social Soup Launches Influencer App With CUB As First Partner

Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. The agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and data analytics. The purpose built app, which was a year in development, will allow [...]

By | October 11th, 2016|Uncategorized|0 Comments

Social Soup launches Australian first influencer app with CUB signing on as exclusive partner

Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. Australian influencer marketing agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose built app, which was a year in [...]

By | October 11th, 2016|Uncategorized|0 Comments

Sydney University snares prospective students with Snapchat activation

The use of Snapchat has been ramping up globally with brands from McDonald's to L'Oréal using the photo-sharing platform and now universities are getting on board. When you have a bunch of millennials coming in droves to check out your university, there’s only one way to truly capture their attention – a geofilter based Snapchat [...]

By | September 16th, 2016|Uncategorized|0 Comments

Social Soup Launches Fisher & Paykel ‘Home Cook’ Influencer Campaign

Influencer marketing agency, Social Soup, has launched a campaign for Fisher & Paykel to promote the appliance maker’s focus on innovation and how their products relate to different cooking styles. The three-month campaign is already on track to deliver a reach of over 1.2 million and in excess of 300 pieces of content. The #FindYourCookingStyle campaign [...]

By | September 5th, 2016|Uncategorized|0 Comments

‘Pain points’ of influencer marketing tackled in new study

In a world where people are challenging the information portrayed by traditional media, more and more brands are turning to influencers - as a result of growing levels of consumer trust is being built in this area. According to an independent study conducted by The Remarkables Group (TRG), which zones in on what is actually [...]

By | August 31st, 2016|Uncategorized|0 Comments

Mumbrella to present a Snapchat for Marketers Masterclass

The value of Snapchat for brands will be dissected at the Mumbrella Snapchat Masterclass which will aim to get marketers up to speed on the latest social platform. Presented by Sharyn Smith, CEO at Social Soup, the masterclass will help marketers understand the emerging platform and the important role Snapchat can have in the marketing mix.

By | August 19th, 2016|Uncategorized|0 Comments