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The Social Soup Team brings you the latest news and analysis of the influence marketing landscape. All the latest influencer marketing trends and ideas are discussed and analysed by the team.

Influencers want ongoing brand relationships, not a one-night stand

Brands need to create more meaningful relationships with social influencers rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, according to research by Social Soup. Speaking at the Social Soup Booster Breakfast, CEO Sharyn Smith says research shows influencers are looking for “meaningful relationships [...]

By | April 6th, 2016|Press|0 Comments

Social Media Influencers Don’t Want One-Night Stands With Brands: Social Soup Research

Brands need to create more meaningful relationships with social influences rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, this was the big takeaway from research released by according to research by Social Soup. The Social Soup community is all about getting involved in brand new stuff; [...]

By | April 6th, 2016|Press|0 Comments

The new Instagram: bad for brands, good for content

The recent Instagram algorithm change will push users to create better content which stands to impact positively on influencers, however brands may struggle to adapt as they have been more likely to see the social media app as an advertising platform rather than as a creative space, according to social marketing experts. While many people [...]

By | April 4th, 2016|Press|0 Comments

Influencer agencies strategise Snapchat

With people swearing off Instagram in light of its algorithm changes, Snapchat may have just been pushed to the forefront of many advertiser's minds. Influencer agencies have been drinking the Instagram Kool-Aid ever since they realised the potential of people with huge followers to promote brands natively. While they say they won’t move away from [...]

By | April 1st, 2016|Press|0 Comments

Social Soup and Pollinate launch The Influence Group

Word-of-mouth marketing agency Social Soup and innovative research house Pollinate have announced a further alignment under a new umbrella brand, The Influence Group (TIG). Although both companies will retain their existing brands, the TIG will provide an integrated consultancy focused on increasing knowledge and the application of influence. The group is co-chaired by Pollinate founder [...]

By | September 5th, 2013|Press|0 Comments

Social Soup recruits blood donors

A word-of-mouth campaign created by Social Soup for the Australian Red Cross’ blood service has succeeded in boosting donations. The campaign targeted 30 to 54-year-olds who had either never donated blood, or had not donated for the past five years. Social Soup engaged 750 people, offering them information packages and encouraging them and their friends [...]

By | May 14th, 2013|Press|0 Comments

Absolut’ success for Soup’s vodka campaign

Word-of-mouth marketing (WOM) agency Social Soup has picked up an award thanks to its successful launch of ABSOLUT’s new super-premium vodka, ELYX. The agency picked up the award in the “leveraging influencer” category at global wine and spirits importer Pernod Ricard’s competition for marketing best practices across the Asia-Pacific region. Social Soup carried out an influence [...]

By | April 11th, 2013|Press|0 Comments

Soup launches in the UK and rebrands as Social Soup

Word-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well. “We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella. [...]

By | March 27th, 2013|Press|0 Comments