Brands need to create more meaningful relationships with social influencers rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, according to research by Social Soup. Speaking at the Social Soup Booster Breakfast, CEO Sharyn Smith says research shows influencers are looking for “meaningful relationships [...]
Brands need to create more meaningful relationships with social influences rather than “one-night content stands” or just paying to post, with proposed changes to Instagram making this even more critical, this was the big takeaway from research released by according to research by Social Soup. The Social Soup community is all about getting involved in brand new stuff; [...]
The recent Instagram algorithm change will push users to create better content which stands to impact positively on influencers, however brands may struggle to adapt as they have been more likely to see the social media app as an advertising platform rather than as a creative space, according to social marketing experts. While many people [...]
With people swearing off Instagram in light of its algorithm changes, Snapchat may have just been pushed to the forefront of many advertiser's minds. Influencer agencies have been drinking the Instagram Kool-Aid ever since they realised the potential of people with huge followers to promote brands natively. While they say they won’t move away from [...]
YouTube personalities have been tapped up for a mobile game to promote the launch of limited edition Shapes Extreme, both of which complement a new ad for the products. The TV ad, created by DDB, features a man using an air blower to shoot the product towards willing participants.
Word-of-mouth marketing agency Social Soup and innovative research house Pollinate have announced a further alignment under a new umbrella brand, The Influence Group (TIG). Although both companies will retain their existing brands, the TIG will provide an integrated consultancy focused on increasing knowledge and the application of influence. The group is co-chaired by Pollinate founder [...]
A word-of-mouth campaign created by Social Soup for the Australian Red Cross’ blood service has succeeded in boosting donations. The campaign targeted 30 to 54-year-olds who had either never donated blood, or had not donated for the past five years. Social Soup engaged 750 people, offering them information packages and encouraging them and their friends [...]
Word-of-mouth marketing (WOM) agency Social Soup has picked up an award thanks to its successful launch of ABSOLUT’s new super-premium vodka, ELYX. The agency picked up the award in the “leveraging influencer” category at global wine and spirits importer Pernod Ricard’s competition for marketing best practices across the Asia-Pacific region. Social Soup carried out an influence [...]
Word-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well. “We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella. [...]
Word of mouth agency Soup has opened an Auckland office with the appointment of two new launch campaigns, Nestle’s cat food line Purina Fancy Feast Broths and L’Oréal’s Paris Elvive Extraordinary Oil.