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The Social Soup Team brings you the latest news and analysis of the influence marketing landscape. All the latest influencer marketing trends and ideas are discussed and analysed by the team.

Social Soup partners with Quantium to measure influencer impact

Social Soup has become the first influencer marketing agency in Australia to offer an in-store sales attribution metric of its campaigns through a partnership with data analytics company Quantium. The deal aims to provide greater clarity on how social influencers can impact sales. Quantium will anonymously match aggregated sales data to the behaviour of Social [...]

By | August 18th, 2016|Press|0 Comments

Social Soup partners with Quantium to provide in-store sales measurement of influencer campaigns

Influencer marketing agency Social Soup has partnered with data analytics company, Quantium, to offer in-store sales measurement of its campaigns. The partnership will see Quantium use its own data to anonymously match aggregated sales data with the behaviour of Social Soup’s influencers to monitor the impact of those social influencers over a set period of time. It means Social [...]

By | August 18th, 2016|Press|0 Comments

Social Soup Partners With Data Analytics Company Quantium

Social Soup will be the first influencer marketing agency in Australia to offer in store sales measurement of its campaigns after signing a strategic partnership with data analytics company Quantium. With spending on influencer marketing continuing to rise, the effective measurement and visibility of campaigns is becoming increasingly important to marketers wanting to ensure return [...]

By | August 18th, 2016|Press|0 Comments

Brands welcome on Snapchat but are warned to behave, exclusive Social Soup research finds

Snapchat users want brands to be active on the booming social platform, but only if they play by their rules, leading influencer marketing agency Social Soup has found. In one of the most comprehensive surveys of Snapchat in Australia, Social Soup surveyed 1,221 users from its panel of more than 165,000 influencers. It found that [...]

By | July 6th, 2016|Press|0 Comments

What Snapchat users want from brands

Snapchat users welcome brands to the platform, as long as they behave. New research into Snapchat user preferences has revealed users want brands to be active on the platform but only if they play by their rules. Social Soup surveyed 1221 users from its panel of influencers, and found that 66% wanted brands to create [...]

By | July 6th, 2016|Press|0 Comments

Industry Profile: Social Soup CEO, Sharyn Smith

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. Today we head to Sydney to talk to Social Soup CEO and founder, Sharyn Smith. [...]

By | May 20th, 2016|Press|0 Comments