Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. Australian influencer marketing agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose built app, which was a year in [...]
Snapchat is an emerging platform most marketers are not embracing. This masterclass presentation is designed to help marketers identify the Snapchat opportunity, understand the audience and the role of brands in this emerging social world. Snapchat represents authentic storytelling and will continue to grow and evolve making it an important platform to leverage.
The use of Snapchat has been ramping up globally with brands from McDonald's to L'Oréal using the photo-sharing platform and now universities are getting on board. When you have a bunch of millennials coming in droves to check out your university, there’s only one way to truly capture their attention – a geofilter based Snapchat [...]
Alcohol Research Targeted category research across alcohol brands and advertising to understand how to cut through clutter and drive purchase with consumers. We spoke to 1,500 relevant audience in our community to reveal the do’s (and don’ts) when it comes to alcohol influencer marketing. Social Soup - Understanding Influence in Alcohol Marketing from Social Soup [...]
Summer Research Summer has always been associated with heightened social activities and more active lifestyles. This research demonstrates the rich potential brands have to connect with consumers during this unique time of the year. Social Soup - Summer research from Social Soup
The Kardashian family is known for over-sharing, but recently it hasn't been their lack of clothing causing a stir, rather their lack of disclosure on social media. The Kardashian-Jenner clan came under fire after for not marking that more than 100 Instagram posts that were paid product placements.
The campaign, by Social Soup and Slingshot, aims to promote the appliance maker’s focus on innovation and the different cooking styles its products can create. The three month operation is forecast to reach more than 1.2 million people through content across Instagram, Facebook and Snapchat.
Influencer marketing agency, Social Soup, has launched a campaign for Fisher & Paykel to promote the appliance maker’s focus on innovation and how their products relate to different cooking styles. The three-month campaign is already on track to deliver a reach of over 1.2 million and in excess of 300 pieces of content. The #FindYourCookingStyle campaign [...]
In a world where people are challenging the information portrayed by traditional media, more and more brands are turning to influencers - as a result of growing levels of consumer trust is being built in this area. According to an independent study conducted by The Remarkables Group (TRG), which zones in on what is actually [...]
The value of Snapchat for brands will be dissected at the Mumbrella Snapchat Masterclass which will aim to get marketers up to speed on the latest social platform. Presented by Sharyn Smith, CEO at Social Soup, the masterclass will help marketers understand the emerging platform and the important role Snapchat can have in the marketing mix.