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The Social Soup Team brings you the latest news and analysis of the influence marketing landscape. All the latest influencer marketing trends and ideas are discussed and analysed by the team.

Social Soup launches Australian first influencer app with CUB signing on as exclusive partner

Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. Australian influencer marketing agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose built app, which was a year in [...]

By | October 11th, 2016|Press|0 Comments

Snapchat Mumbrella Masterclass

Snapchat is an emerging platform most marketers are not embracing. This masterclass presentation is designed to help marketers identify the Snapchat opportunity, understand the audience and the role of brands in this emerging social world. Snapchat represents authentic storytelling and will continue to grow and evolve making it an important platform to leverage.

By | October 6th, 2016|Research|0 Comments

Alcohol research

Alcohol Research Targeted category research across alcohol brands and advertising to understand how to cut through clutter and drive purchase with consumers. We spoke to 1,500 relevant audience in our community to reveal the do’s (and don’ts) when it comes to alcohol influencer marketing. Social Soup - Understanding Influence in Alcohol Marketing from Social Soup [...]

By | September 15th, 2016|Research|0 Comments

Summer research

Summer Research Summer has always been associated with heightened social activities and more active lifestyles. This research demonstrates the rich potential brands have to connect with consumers during this unique time of the year. Social Soup - Summer research from Social Soup

By | September 15th, 2016|Research|0 Comments

Social Soup Launches Fisher & Paykel ‘Home Cook’ Influencer Campaign

Influencer marketing agency, Social Soup, has launched a campaign for Fisher & Paykel to promote the appliance maker’s focus on innovation and how their products relate to different cooking styles. The three-month campaign is already on track to deliver a reach of over 1.2 million and in excess of 300 pieces of content. The #FindYourCookingStyle campaign [...]

By | September 5th, 2016|Press|0 Comments

Mumbrella to present a Snapchat for Marketers Masterclass

The value of Snapchat for brands will be dissected at the Mumbrella Snapchat Masterclass which will aim to get marketers up to speed on the latest social platform. Presented by Sharyn Smith, CEO at Social Soup, the masterclass will help marketers understand the emerging platform and the important role Snapchat can have in the marketing mix.

By | August 19th, 2016|Press|0 Comments