Nestle’s Gold Organic coffee has been promoted in a new influencer driven campaign showing Instagram posts and live reviews from influencers on out-of-home screens. Influencer agency, Social Soup, partnered with Nestle and media agency MEC to create content from 50 influencers throughout the month of August.
Nestle, Social Soup has partnered with media company MEC to launch the Nescafe Gold Organic OOH campaign this month. “Nescafe Gold Organic is a product which consumers are embracing as a great tasting cup which is also 100 per cent Fairtrade and organic,” Nescafe head of marketing, Rebecca Dobbins, said.
Aussie influencer marketing agency Social Soup has teamed up with Nestlé and its media agency, MEC, for the launch of NESCAFÉ’s Gold Organic out-of-home (OOH) campaign. The creative will showcase authentic content created by Social Soup’s micro-influencer community, recognising the role and influence of influencer-generated content (IGC) alongside branded content within the marketing mix.
Australian influencer marketing agency, Social Soup, has partnered with Nestlé and its media agency, MEC, for the launch of the Nescafé Gold Organic OOH campaign. The creative will showcase authentic, quality content created by Social Soup's highly engaged micro-influencer community, recognising the role and influence of influencer generated content (IGC) alongside branded content within the [...]
Social Soup is integrating artificial intelligence into its influencer marketing platform leveraging Amazon’s learning-based image tool, Rekognition. The tool is said to be a "game changer" for content analysis, making it easy to add image analysis to applications, also delivering analysis and accuracy previously considered impossible.
Social Boosters Research We surveyed 200+ Instagram influencers within our community to understand who they are and exactly how they want to work with brands. These ‘grammers’ have an average of 5,000 followers and connect with them in an authentic and meaningful way across a range of different categories they are passionate about. Social Soup [...]
Snapchat vs. Instagram report Since Instagram launched Stories, it’s been compared and contrasted with Snapchat. We pitched this to our community to find our which is now their favourite. This research across 400+ Instagrammers and Snapchatters reveal the different ways they’re using each platforms and upcoming trends we can expect to see. Social Soup - [...]
Mums Lunchbox and Snack Research Research with over 1,000 mums through an online survey. The research looks at real behaviour with a semiotic analysis of their actual lunchbox photos and really what’s in the lunch box? We explore the influences of deciding what to put in lunches through word of mouth, online sources, shopping and [...]
Social Soup has launched an influencer app with Carlton United Breweries signing on as an exclusive partner. The influencer marketing agency says it will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and richer data analytics. The purpose-built app will provide Social Soup’s influencer community [...]
Social Soup has launched an Australian first influencer app with Carlton United Breweries signing on as an exclusive partner. The agency will use the new platform to manage its operations and expand its offering to clients with enhanced campaign management and data analytics. The purpose built app, which was a year in development, will allow [...]