Influencer Marketing Experts

The destination for influencer marketing with over 10 years experience, Social Soup is the leader in advocacy, user generated content and social amplification. With proven success in over 500 case studies across 23 categories, Social Soup is committed to creating meaningful connections between brands and consumers. Based in Sydney, we have conducted Influencer Marketing campaigns across Australian, New Zealand and  International markets using our proven methodology.

Meet Our Team

SharynCEO / Founder
KatieStrategy and Partnerships Director
MariaGroup Business Director
FredChief Technology Officer


At Commonwealth Bank we have one clear goal – to be number 1 in customer satisfaction out of the four main banks in Australia. Most firms and marketers believe that their job is to create value for their customers; working closely with Social Soup they have demonstrated that the new era of marketing is all about creating value with each other and, more importantly, with customers.
Mark Colgate – GM Customer Satisfaction, CBA
Through the power of their community, Social Soup helped us with the pHisohex brand and assisted in our objectives to raise awareness, educate and capture authentic content. We were able to collect invaluable insights on product usage and how people are actually talking about pHisohex in the real world. They created brand advocates who generated hundreds of authentic product reviews. It was truly a pleasure to work with the team at Social Soup
Helen Freeman – Senior Brand Manager, Aspen Australia
Social Soup takes the age old marketing disciplines of sampling and word of mouth and applies them to the immanently scalable social web. The team have mastered the balance of social science and technology to study and drive human behaviours that map back to commercial results. I am inspired by Social Soup’s progressive view of social marketing and believe they cut-through the glut of other shops by delivering work that is based in research and insights, and more importantly, directly linked to bottom line metrics.
Adrian Christie – Head of PR and Comms, PayPal Australia
As Yoobi was just launching in the Australian market, Social Soup took the time to understand our brand. In turn, they were able to swiftly turn around a campaign that not only got our product into the hands of a highly targeted segment of the market, but also got them talking, generating and sharing content, and emotionally connecting with our brand story.
We used Soup to target social media active Mums and get them to trial a range of new and existing products. We saw that through the campaign, we gained a huge spike in our NPS – not to mention a whole host of user-generated content we could then use across our owned social media platforms.
Social Soup were pivotal in the relaunch of the Radiant brand into the market place. Soup created a highly engaging concept that truly integrated into the brand proposition of Colour. This drove considerable engagement and broader reach for the sampling and word of mouth campaign, delivering rich positive consumer experiences and feedback. Beyond the word of mouth generated the Soup community was also able to alert our business to quality issues that were effectively rectified before they impacted on the broader market place. The creation of the Radiant community and the passion these Soupers now have for our product is an excellent platform for future NPD development and will be critical in driving word of mouth when this NPD hits market. The team at Soup should also be commended on their professional and passionate approach to client management … if only all my agencies were this proactive and customer focused. Really enjoyed the project!